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Digital Marketing

Position: Digital Marketer

Industry: IT - Software & Service

Job Location: Coimbatore

Years of Experience 3-6 Years

Salary: As per company norms

Job brief

We are looking for an experienced Digital Marketing person to assist in the planning, execution and optimization of our online marketing efforts. The candidate must have the skills to promote our products and services through multiple digital channels.

Responsibilities

  • Build, plan and implement the overall digital marketing strategies and manage the various digital channels.
  • Monitor competition and provide suggestions for improvement.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc).
  • Launch optimized online advertisements to increase company and brand awareness.
  • Prepare online newsletters and promotional emails to organize their distribution through various channels.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools.
  • Plan and execute marketing projects and campaigns. Creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.
  • Promoting company’s and clients products/ services in the digital space.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
  • Be actively involved in SEO efforts.
  • Managing all SEO and SMO activities such as Content Strategy, Link Building and Key Word Strategy to increase rankings on all major search networks.
  • Track the website traffic flow to acquire leads and provide internal reports regularly.

Requirements

  • The ideal candidate must have a passion towards Digital marketing and technology.
  • Great interpersonal and communication skills.
  • Proven experience as Digital Marketing Executive or similar role.
  • Knowledge of Web Analytics tools like Google Analytics, Web Trends etc
  • Must be a creative person and can do multitasking.